This week the phrase "the internet is a global network of interconnected networks" really stuck to me. I began to think how much the internet has changed dramatically over the past few years. From the Old web 1.0, to the YouTube generation, capable of creating and sharing almost every moment of their lives. It is now so powerful it could affect lives, businesses even public perceptions. This is especially important within a volatile industry as the fashion industry. Although the traditional methods of designing, creating beautiful couture and ready to wear pieces and marketing fashion is still well and truly alive; the Internet is quickly modernising the way fashion retailers communicate, market and delivery their products to the consumers.
In turn, the Internet has given consumers power to have direct affect on the retailer and how successful it can get. It is now all about "Likes", Good and bad feedbacks and positive twits. The public could now, Thanks to the Internet, communicate directly to the retailers, make subjections, send complains and have serious affect on the retailer's public perception. Ever growing websites such as twitter, eBay, YouTube and Facebook has given the generation D a platform of communication from owners to consumers.
Retailers like eBay, Topshop, Asos whom are customer orientate, pride themselves on their good/positive feedbacks. Topshop links their site with their facebook group, twitter pages and any relevant pages, ensuring each customer could leave feedbacks and updates every moment of the day. Asos, an internet based fashion retailer, can only do a certain amount of persuasion with the images of their products, so a lot of effort is made to ensure customers are happy with their products and when they are- They write it down.
