So this week in my marketing class, we talked about Red Bull and how they inject themselves into almost all energy related sports or events that (which makes sense since it is an energy drink). It remembered me of an article I read about Red Bull’s Art of Can competition. I was dumbfounded by the sheer creativity of each participant and how Red Bull actually came up with an idea like this! I mean what other beverage company would think of mixing art and creativity with their products?
The article I read (the red bulletin) read: “having made its way around the world for more than a decade, the Red Bull Art of Can has unleashed a totally different sort of art onto the world by mixing creativity with thousands of Red Bull cans” the rules for this competition are simple, you can make anything you want but you are only allowed to use the blue and silver cans. The winner/s would be decided by the creativity of their finals pieces. The competition has taken place in many American states such as Dallas, Miami, Chicago and recently moved to Singapore and the Caribbean.
The article I read (the red bulletin) read: “having made its way around the world for more than a decade, the Red Bull Art of Can has unleashed a totally different sort of art onto the world by mixing creativity with thousands of Red Bull cans” the rules for this competition are simple, you can make anything you want but you are only allowed to use the blue and silver cans. The winner/s would be decided by the creativity of their finals pieces. The competition has taken place in many American states such as Dallas, Miami, Chicago and recently moved to Singapore and the Caribbean.
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| Aml Keeling, a Canadian artist saw this project as a way to create her own recyling project. Taking over three weeks to construct, 18 Red Bull cans were cut into pieces and layered over an actual skates then sealed with epoxy coating. |
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| Paul Ebarrete, 36, HR Manager Paul's winning entry, "feeding time" used knick knacks such as these to catch the judges's eye with intricate attention to detail. |
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| Ivan Pratsaya, 21, Student |
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These are my favourites for obvious reasons. I love the creativity in the garments.
The utter talent amongst these people shocked me! It was creative, enthusiastic, intriguing to look at and wonder “how they did it” and some were even funny. Participants are of different ages and background, professional and amateurs, from high school to business people, delivery men, teachers, lawyers and many more. I can’t imagine how many hours these participant dedicated to each sculpture but all I have to say it I salute them!
Wow! That is interesting, i like the creativity of the whole thing. its an awesome way for Redbull to mix art, recycling and the entire company into one event... Good job!
ReplyDeleteThis is really interesting, it is great to see large companies promoting recycling in a creative way which will likely attract public attention due to the originality of the idea.
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